Emote, darnit!

Got a comment from my boss today that these #urecruit events have gotten shorter over the last few years. While some of that might certainly be the attention span changes thanks to television and YouTube, I think it speaks to a larger understanding we have gained about the function of such events.

Back in the day, before the Internet, if a student wanted information they had to work harder to get it. Visit campus, call and get on the mailing list, and/or vist a #urecruiter when they visited the school/college fair. Recruitment events needed to be information heavy because that was THE way to get information. With the Internet age, these events have changed.

With #urecruit events now, what mmatters is the emotional connection that has yet to be duplicated in 1's and 0's on a website, an online video, or even social media. An emotional connection is best facilitated in person and through situations/encounters/interactions of the physical variety.

So, focus less on the information being shared and more on how it is being shared and what emotional take-aways you are giving your students. They should leave feeling wanted and connected with the people that have met as part of your program.